Petuum Rebranding

Petuum, Inc. is a fast-growing startup originated from Carnegie Mellon University in Pittsburgh that enables businesses to apply Artificial Intelligence and Machine Learning (AI/ML) at data-center scales, with game-changing speed and productivity. Petuum comes from "prepetuum mobile", a musical style characterized by a continuous steady stream of notes. The logo will let user understand Petuum is a computer technology related system that runs efficiently and reliably. It should be simple, easy to recognize, modern international style. We generated six keywords as the philosophy of Petuum brand. They are distributed, technology, algorithmic, rhythm, efficiently and infinite. The logo and all the designs related to the brand should follow and reflect these keywords.

Back to Top