My chosen brand is a traditional Chinese beer - Tsingtao. My goal is to introduce this eastern beer to the western world. Because Tsingtao Beer already had a very successful identity system, I want to make an evolutionary change, not a revolutionary one. What does evolution mean?In this case, it means make changes as minimal as possible
to achieve the biggest difference. I slightly fixed the logo to make it much more modern. I kept the main color of the current design, but added some pattern for the background. Finally, the entire look of the package doesn’t change a lot, but it has a more modern feeling, while retaining classic influences.