The brand idea is to emphasize zGlue's product and core technology. zGlue provides customers a customizable chip combination, with much smaller size and faster speed. The logo is an abstract shape of a combination of letter Z, chip layers, and the electric circuit. We use a color gradient from warm to cold to simulate a working chip, the core components are heating and the base foundation is cooling. The color also jumps out from cliche blueish color for chip tech companies.